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Pantene

**Pantene** is a globally recognized brand of hair care products owned by Procter & Gamble¹. The brand was first introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient¹. It was fully introduced in the United States and around the world in 1985¹.

Pantene is on a mission to give more people more great hair days, because hair is always more than "just hair"². The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin)¹. This product became most noted due to an advertising campaign in 1989 in which fashion models said, "Don't hate me because I'm beautiful"¹.

Pantene believes that everyone should be able to express themselves through their hair². Every bottle of Pantene is the product of years of scientific research. Unique formulas filled with purposeful ingredients, like the active Pro-V Nutrients that absorb deeply to make hair healthier inside and out⁵.